So you want to do an App?

Frequently we are approached by potential clients who want to build a business arround an App. While many of them know how to code, a significant number only have a concept that they want to convert to the next mega app – and cash out.

Unfortunately not many realize that most of the current market for Apps are at the long-end of the tail and very industry/user specific. Their business models are often predicated on unrealistic user acquisition  rates, and they are disappointed if not angry when we explain that their model in its current state is not functional.

The book “Machine Platform Crowd”, written by Andrew McAfee and Erik Brynjolfsson is a must read if you are considering building an App.

ZN Blog Thinking of doing an App 071218