With more than 1.6 Billion Muslims, odds are that some of your customers or employees are practicing Muslims.
As a marketer or business owner, it will be helpful to have a basic understanding of the religion and how it’s principals can affect your interaction with them. Whether it is ad copy, product features or employee dress codes, you can get a better result if you have a basic understanding of the Muslim culture and religion.
While there are many excellent books trying to explain the business culture and differences, relatively few provide a personal perspective or have been a Pulitzer price finalist.
I just finished Carla Power’s book “IF THE OCEANS WERE INK” and it was a wonderful read. She covers all the subjects a Non-Muslim may be curious about and she provides insights and examples based on her own journey of learning about Islam.
It is an interesting book for these interesting times.